WRITE A FREE CONSUMER REPORT
Create a free consumer report to email to customers who have asked for an appointment. Also, to anyone who has visited your showroom. Unfortunately, too many people cannot remember everything you told them about your companies services. You may also have printed copies for showroom visitors. This is a great way to express your USP. WHAT IS YOUR UNIQUE SELLING PROPOSITION – USP?
Your Free Report
I will use as an example a bathroom remodeling business. Give your report a name. We called ours Bathroom Solutions. It may seem so trivial to name your report. However, it gives your potential new customer something to refer to when talking to you. In addition, it tells you that they read the report.
Breakdown The Areas of The Bathroom
Using statistics will increase your credibility. Free consumer reports are beneficial for potential customers. However, including your builder’s license number will make you really stand out. It would be best if you also had a section about unlicensed builders and their respective possible problems. Someone gets hurt, and no problem because you have a workers comp insurance policy.
This is an Example Only, and You Should do the Same for Your Company
Mention the little extra things your company does, such as using plastic runners to keep their home clean. This will help show the customer what your USP is all about. http://Your Best Home Starts Here – Consumer Reports