I met Bernie while working as a Director of Marketing for a Kitchen and Bath center in Northern Michigan, Puff’s Appliance!
Bernie suggested that Puff’s consider offering their customers his custom closets line. Custom closet systems were very popular at that time. His closet systems looked great, were reasonably priced, and were easy to install. The benefits for the consumer made the product easy to sell. This was a very profitable addition to Puff’s product line.
I resigned from my position and started my own company. I then sold his custom closet systems directly to the builders in Northern Michigan.
His primary goal is to create situations beneficial to your customers and more profitable for you.
I highly recommend the materials that Bernie has put together to help companies be more profitable.